Social media websites like Facebook, Twitter, LinkedIn, YouTube etc have exploded in the world of online business within a very short span of time. The potential of websites like Twitter is being increasingly realised by online businesses, internet marketers etc. Search engines such as Google have made it clear that popularity of a particular website when it comes to attracting fans through social media plays a significant role towards attaining high search engine rankings.
It might come as a surprise to you that more than 75% of the online population are frequent users of social media. Online media such as Twitter has been growing steadily from 16% on 2010 to 21% in 2011 with respect to the total US online population alone.
Reference: Social Media Matters Study
People should be able to relate to your Twitter profile. Do not play around your location as it may appear unprofessional. In front of your target market, your primary objective is to appear professional, honest and transparent. You may choose to have a custom background to add a distinctive look to your Twitter profile. A customized profile shows to a visitor that you are unique and distinct from your competitors.
Search engines such as Google are paying attention to the fact as to whether a website gets visited by the same traffic every now and then. This indicates that the website is popular among visitors. Such websites are rewarded with high search engine rankings for multiple keywords. The good news is that you can send your Twitter fans to your website when you are adding new content, offering a new product/service etc. Such can be easily done by linking your website to your Twitter profile. Apart from getting the attention of search engines, your fans also become aware of the fact that you are constantly working towards providing a great user experience.
Following a few more tips on how to use Twitter to strengthen the brand of your business:
- Engage in re-tweeting and sharing contents to attract more followers
- Your tweets should be a mix of inspirational quotes, educational support and entertaining information related to your niche
- Post pictures, videos and articles with respect to your niche to maintain your existing fan base and attract more followers
- Refrain from over-promotion as it would result in a less fan following
- Engage in fruitful conversations with your fans, addressing tweets of someone from your industry, people who seek you’re your services and other like-minded people
- Always aim at being friendly and providing value to your Twitter audience!
For a new business, considerable amount of effort involving time, money and proper strategy needs to be put in place to attract a large number of buying prospects. Established brands can achieve record sales right on the first day of a product launch by word to mouth marketing through Twitter. A social media platform such as Twitter is a powerful marketing tool utilized by various companies and individuals to interact and develop better ties with their clients/customers/prospects, hence consolidating and sustaining their market share while promoting their business and products.
You may choose to conduct further research on how to use Twitter effectively for your business. However, keep in mind that such research should be coupled with consistent effort in the right direction which leads to getting real results.