Learning and applying different ways to improve your website conversion rate is one of the best, fastest and quickest ways to earn more money from the traffic that you are already getting. For most website owners the biggest challenge or obstacle to their success is getting traffic to their site.
And in most cases it is easier to make changes and improvements to maximize the traffic that you are currently getting than it would be to focus only on getting more traffic.
Marketing, promoting and working on increasing your traffic should always be seen as an on-going part of your business. However if you are not doing things to improve your website conversion rate then you are actually leaving money on the table that could be adding to your bottom line.
3 Important Tips To Help Improve Your Website Conversion Rate
The specific things that you will need to do will vary depending on a variety of different factors such as the niche that you are in, your ideal customer, their preferences, age range etc… However in most cases by using these tips and recommendations as a guideline you will be able to improve your website conversion rate.
1.) Content – Your content should be optimized so that you have the best chances of ranking well in the search engine results pages (SERP’s). This is what you can use to attract visitors to your site simply because this is what your visitor is actually looking for.
2.) User Experience – Your content should also be focused on engaging and meeting (or exceeding) the expectations of your readers. This will not only keep them engaged with your content and therefore on your site longer but it also increases their openness to your suggestions or offers.
3.) Call To Action – Your content should be leading the viewers to a natural, desirable and logical desired response which is concluded with a strong call to action. This can best be done by making sure that you are focusing on the benefits of the product.
For example if you are promoting a weight loss product which uses a specific ingredient such as acai berry, then your article should be focused on helping the readers learn how to lose weight and also helping them to see and understand how using a product with acai berry can help them to achieve this goal quicker, safe and easier.
Best Ways To Improve Your Website Conversion Rate
It is important to keep in mind that even though in some cases one small change may result in a significant increase in conversions, more often than not, you will see a gradual or incremental improvement over time. With that in mind let’s look at some of the best things that you can do to improve your sites results.
Step 1.) Lead Capture – In most cases when you have a new visitor to a website it’s not very likely that they are going to make a purchase on their first visit. This is true for a variety of different reasons such as uncertainty, not enough information etc…
However by getting their contact information (name and email address) with an opt-in form, you can do follow up marketing to provide them with additional information and additional reasons, bonuses or opportunities to make a purchase from you.
Step 2.) Split testing – This should be done as an on-going part of your website progress, growth and development. To do this effectively you will need to have some type of tracking software installed.
Google analytics is a great free tool that is available for tracking a wide variety of variables such as number of visitors, time spent on site, most popular pages etc…
By making one change at a time and then monitoring your results over time, you will be able to see which changes or improvements are working best for you and improving your results.
Step 3.) Appearance – Your website design can be one of the most important factors that your visitors are aware of. The reason for this is because this is what gives them their first impression and as we all know, you never get a second chance to make a first impression.
This will include your websites layout, color and site navigation along with other features and attributes. Having your website design professionally done or evaluated could be one of the best investments that you make for improving your site appearance.
Step 4.) Build Trust And Credibility – Focus on giving helpful and useful information, content or advice well in advance of asking for your desired action or selling. Also provide trusted vendor seals like PayPal, Visa, Master Card, Discover, American Express etc… whenever possible.
These are all trusted and well established merchants that most people are comfortable making purchases through. Also providing a few testimonials is very helpful and re-assuring to most new visitors.
These are 4 of the most important things that you can do to work towards making improvements that will improve your conversion rate.
In most cases desire and trust are the two key factors that dramatically influence a person’s decision to purchase a product or take a specific action. By following the above suggestions you will be working on tuning as many different factors and variables as possible to help increase your website visitors desire for your product or service while at the same time helping them to have the necessary trust to make their purchase with minimal reservations.
