Colors can help in setting the mood, attracting attention and making a personal statement on what you own. Colors can be used to induce calm or excitement, anger or happiness. While creating a web page, color and its theory play a crucial role in the design. Color can also help you in creating the perfect ambiance for your product or company’s website. Also beneficial when you want an elegant, warm or youthful theme for your web page.
Colors and Emotions:
Colors have both mental and physical effects on a person. They have drastic effects on one’s moods and emotions as they can either make or break your day. As such, color theory for web design is highly crucial. For example, a bold red shade might lead to anger while blue will calm one’s nerves. When colors are used in harmony in a website, they produce amazing results for the visitors and this is what color theory also preaches.
What is Color Theory?
Color theory basically covers the whole science and understanding of colors but color theory for web design basically means interaction of colors in such a way to attract users towards the product or the company you own. This can be achieved through the proper use of color schemes, contrast and vibrancy features on your web page.
Color theory was developed from the “Color Wheel,” which is said to be a tool for merging colors to get more harmonious shades. By combining two or more colors within this wheel, one can create ‘color harmonies’ and ‘color chords’ which are highly calming and attractive to people’s eyes. Also helps a person to create your own basic color scheme for a pleasing or loud impact on the viewers. This is why color theory for web design is so important.
Groups of Colors
Through the color wheel, three main groups of colors can be formed; from which all other color shades are created for a color scheme. The groups are namely primary, secondary and tertiary colors.
- The primary colors are red, blue and yellow.
- The secondary colors are also three; green, purple and orange. Each of these secondary colors is formed by a combination of 2 primary colors.
- Combining primary and secondary colors one by one, makes the six shades of tertiary colors.
The “Color Wheel” basically is divided into groups of cool, warm and neutral colors. They’re called this due to their psychological effect on one’s moods.
- Warm colors are said to be vibrant and energetic. They also move forward in space.
- Cool colors have a calm effect and they also have a soothing sensation on one’s mind.
- White, grey and black colors are neutral colors due to their neutral effect on a person’s mind i.e. balanced.
Contrast & Vibrancy in Color Theory for Web Design:
Contrast and Vibrancy are the most crucial parts of setting a color scheme for your web page. It has great effect on eye strain and attention of your viewers. Colors of background and text should be in sync for the perfect presentation of your webpage. Text in sharp colors increases its readability. To gain attention, it is important that the color scheme is set so that the text outshines the background. When this contrast is not checked, it can cause eye strain for your users whose eyes will jumble up the words when having the same color shade as your background. It can also mean that you need to set a different color for your text to stop the strain and gain attention. For example, black text on light grey background is perfect but bright yellow text on light yellow is not. A different color of text might help in the latter situation.
Vibrancy on the other hand shows the emotion that you want to play up with your color scheme. Bright and more vibrant colors create energetic response from your viewers and this is effective when you want your viewers to purchase your product. Darker shades put your viewer’s focus on your content like blogs, news websites etc.
Audience Targeted Color Schemes:
The color scheme that your webpage uses shows your overall perception in a person’s mind. Color of your webpage is the first thing that they will see and through which they will determine if they want to buy or see your product. This is because people have preconceived notions of various colors. For example, green perceives freedom, light blue makes one remember a Tiffany’s special gift box and so on and so forth. So that is how they perceive your product. The right color scheme can also create brand loyalty. Color theory for web design has become a major marketing strategy for many companies. For example, IBM has a blue logo for attracting people to have calm and peace financially.
Colors and their meanings for your webpage:
Blue gives the aura of calm and peace and it is the most popular color of the internet. Research has shown that people pay more attention to blue logos and websites.
Research has shown that working in red colored rooms increases activity. This is because red increases blood pressure and heart rate. Moderate use of this color can influence the right kind of viewers with an active streak.
Yellow is cheerful and quite inviting and the best attention grabber. But it is flawed as it has dual perceptions; some find it annoying while others think of it as joyful. Use this color scheme only if your brand and target audience requires an inviting and cheerful webpage like for yoga. And use it in small proportions; contrast it with other lighter shades.
Green is nature and freedom. It is fresh and safe for web page layout if you want to play it safe. If your webpage is regarding money, use its darker tone for association with money.
Orange means affordability because it is mostly used for price stickers on products. A bright orange is greatly annoying but using it sparingly can provide a fun and cost efficient look to your webpage.
Since olden times, purple has been the color for royalty, power and beauty. For a romantic theme webpage use its lighter shades and you will attract many love struck individuals.
Black has a negative meaning but if used sparingly you can create an aura of mystery and business through your webpage, especially if you are representing a news website.
White is the color of cleanliness and innocence and that is why many food chains use it, especially milk and dairy products. Use it on your webpage if you represent these items, or if you have a bold text color to match with the purity of your background.
Color theory for web design can help you in finding the perfect color scheme for your webpage. Be cautioned and select colors from a single color palette; do not mix colors from different palettes as this will create confusion in your viewer’s eyes. It has a disjointed effect no matter how much you try to blend it in.
Color palettes bind your whole webpage color scheme together with its unifying quality. Through the proper color scheme and contrast you can create a web design that is well placed, harmonious and balanced for your viewer’s eyes and for grabbing attention.